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MTL Communications is Chic PR rooted in Corporate.
Need to have your pulse on the latest trends in fashion, beauty, and more to grow your business? Let MTL Communications give your business that edge. Our roots are in Fortune 500 companies, and our hearts and minds take us one stylish step further… to boost your business, garner placements and get your company the recognition it deserves.
With a mission to provide high profile programs that are accessible to companies large and small, MTL partners pragmatically with each client to grow them to their potential. Located in Hoboken, NJ, MTL enjoys a close proximity to New York City, yet offers a small-town agency feel. Our impressive national and regional placements have resulted in tremendous awareness and increased sales for our varied client list which includes high-end fine jewelry, floral design, organic clothing and items, and beauty and well-being products and services.
When growing your business, forming and maintaining relationships is vital. We have the tools, talent and tenacity to capture and keep hold of editorial attention.
At MTL we have a passion for beauty. It’s everywhere. Let us find the brilliance in your business and see how gorgeous success can be.
MTL — It’s where Fashion Avenue meets the Boardroom.
Not everyone gives their two-month old daughter a lesson in make-up application, but that’s exactly what Melisa LaTour did – all caught on hidden camera by her husband. The video has become a cherished keepsake for the family and for LaTour, who grew up in a family of boys and sought to carve her own niche by experimenting with make-up as early as seven years old, this is great news. The happy and confident feelings she found using beauty products at that tender age have been a driving force in her life.
"To me, anything beautiful translates to happiness. It’s not just limited to make-up and skincare; but I define beauty as that which brings a smile to someone’s face."
LaTour has parlayed her love of Beauty into her role as owner and president of MTL Communications, a public relations boutique agency she began in 2006. Combining strong media relation skills with her energy, creativity and passion for promoting clients to new levels, LaTour finds happiness and success discovering the “beauty” in each of her clients’ products and services, and communicating that news to the world.
"Beauty transcends all markets and areas, with the common denominator that it evokes the power of positive feelings," said LaTour, whose experience spans managing Fortune 500 clients to exclusive specialty products. “My passion is to find the beauty within and bring that out. When I am able to capture the beauty of a client’s business – whether that business is fine jewelry, floral design, eco-friendly products, or beauty products – I know I am onto something and success will follow."
One of LaTour’s biggest personal career coups came in 2007 when she was invited to be the Cover Mom for Working Mother magazine’s Mother’s Day issue. Highlighted for managing to balance a start-up with raising her twin children, all on a small budget, the feature story garnered her several new clients.
A graduate of Seton Hall University, LaTour began her career at Johnson and Johnson as a sales and marketing liaison.
Click here to see what we are up to at MTL, and to read about our clients’ exciting events and impressive press placements...
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